Marketing systems

that scale without you.

The right CRM, automation, and tech stack so your marketing runs on infrastructure, not improvisation.

Most companies outgrow their marketing tools before they realise it. Spreadsheets, disconnected platforms, and manual processes slow everything down. I build the systems that let your marketing scale without scaling headcount.

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10+ years in marketing. Agency founder. Fractional CMO.

These are the signs your systems aren't keeping up.

If any of these sound familiar, your marketing infrastructure needs attention.

A tangled mess of black lines with an arrow pointing to the right.

Your CRM is a

mess

Contacts are duplicated, data is incomplete, and nobody trusts the numbers.

Hand pointing at icons: card, video play, and megaphone.

Your tools don't talk to

each other

Marketing, sales, and operations are running on disconnected platforms.

Presentation with bar graph and line graph.

You can't measure what's working

There's no single source of truth for marketing performance.

Wrench icon, black outline on white background.

You're doing manually what should be automated.

Lead nurturing, follow-ups, onboarding, and reporting are eating your team's time.

Two rectangles, one inside another with an arrow pointing from the inner rectangle to the upper left.

You've outgrown your tech stack.

The tools that worked at £500k revenue are holding you back at £5m.

Built on afoofa.    

-My own business systems platform.

Afoofa is a business systems platform I built specifically for the companies I work with. It's not an off-the-shelf tool. It's a purpose-built platform designed around the way ambitious businesses actually need to operate — CRM, automation, pipeline management, reporting, and client communications, all in one place. Every instance is configured to the specific needs of the business, not a generic setup you have to work around.

Learn more about afoofa
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What a systems engagement looks like.

Here's what's typically included when I rebuild a company's marketing infrastructure.

Hand pointing at a play button, a card, and a megaphone with radiating lines.

CRM Strategy & Architecture. Designing a CRM that actually serves your sales and marketing process, not the other way around.

Black and white graphic of a gear with a play button icon inside, surrounded by arrows and circles.

Marketing Automation. Building automated workflows for lead nurturing, onboarding, follow-ups, and internal notifications.

A brick wall under construction with a loose brick above.

Tech Stack Audit & Selection. Evaluating your current tools, identifying gaps, and recommending the right platforms for your stage of growth.

Presentation with bar and line graphs.

Data & Analytics Infrastructure. Creating dashboards and reporting that connect marketing activity to revenue.

Three black four-pointed star shapes clustered together, indicating shine or sparkles.

Integration & Workflow Design. Connecting your tools so data flows between marketing, sales, and operations without manual intervention.

Three people and a gear icon connected by lines, representing teamwork and process.

Team Training & Documentation. Making sure your team can actually use the systems once they're built.

How the build works

01

Strategy Conversation

A 30-minute call to understand your business, your current tools, and where your systems are falling short.

02

Systems

Audit

I map your existing tech stack, workflows, and data flow. I identify what's working, what's broken, and where the gaps are.

03

Architecture & Roadmap

I design the right systems infrastructure and build a clear implementation plan with priorities and timelines.

04

Build & Implement

I set up the systems, build the automations, connect your tools, and make sure everything works together.

Black downward-pointing arrow.

05

Optimise and Scale

I don't disappear once the systems are live. I stay embedded in your business, monitoring performance, refining workflows, and scaling what works. Continuous support for as long as you need it.

Why

I've built businesses, run agencies, and worked as Fractional CMO across SaaS, ecommerce, and B2B.

I don't just advise. I've been a founder. I know what it's like to have skin in the game.

I'm direct. I focus on commercial outcomes. And I stay until the job is done. If you want a senior marketing leader who thinks like an owner and operates like an executive, we should talk.

Companies that have found product-market fit and need marketing leadership to accelerate growth
Post-seed and Series A businesses building their marketing function for the first time.
Brands scaling beyond founder-led marketing and ready for a strategic approach
Software companies that need go-to-market strategy and demand generation
Established companies entering new markets, launching new products, or going through a rebrand

If your business has reached the point where marketing needs to be led, not just done  - we should talk.

Book a Strategy Conversation

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Strategic marketing insights.

- Direct to your inbox.

Frameworks, thinking, and practical advice for marketing leaders.

Ready to build marketing systems that actually work?

A 30-minute strategy conversation about your current tech stack, where the gaps are,

and what the right infrastructure looks like for your business.

Book a Strategy Conversation