Build a marketing team that delivers.
he right people, in the right roles, with the right structure. Not just headcount.
Hiring marketers is easy. Building a marketing function that operates independently and drives commercial results is hard. I help you get the structure right from the start.
10+ years in marketing. Agency founder. Fractional CMO.
Sound familiar?
These are the team challenges I see in almost every scaling business.
You hired a junior marketer and expected senior results.
They're working hard but nobody is setting direction.
You don't know who to hire next.
Should it be a content person? A performance marketer? A marketing manager?
Your agencies aren't being managed.
Nobody is holding them accountable or joining the dots between what they deliver and your business goals.
Marketing depends on the founder.
You're still the one making every marketing decision and it's not sustainable.
The team structure doesn't match the business stage.
Roles overlap, gaps exist, and nobody is clear on who owns what
You're growing but marketing isn't keeping up.
You need more capability but don't know whether to hire, outsource, or restructure.
"I've built marketing teams from scratch and inherited ones that weren't working. The difference is almost never talent. It's structure, clarity, and leadership."
What a team building engagement looks like.
Here's what's typically included when I help a company build its marketing function.
Team Audit
& Gap Analysis
Assessing your current team's capabilities against what the business actually needs.
Role Definition
& Hiring Strategy
Defining the right roles, writing job descriptions, and building a hiring plan that matches your budget and growth stage.
Agency Selection
& Management
Choosing the right agencies, setting clear briefs, and building accountability structures.
Team Structure
& Reporting Lines
Designing an org structure that works now and scales as you grow.
Onboarding
& Capability Building
Setting new hires up for success with clear objectives, processes, and development plans.
Leadership
Transition
Building the team to the point where it operates independently, so you no longer need a Fractional CMO.
How the build works
01
Strategy Conversation
A 30-minute call to understand your business, your current team, and where the gaps are to fix.
02
Team
Audit
I assess your existing team's capabilities, structure, and output against what the business actually needs.
03
Structure
& Hiring Plan
I design the right team structure, define roles, and build a hiring roadmap that matches your budget and growth stage.
04
Build & Implement
I lead the hiring process, onboard new team members, set up agency relationships, and put management structures in place.
05
Optimise and Scale
I stay embedded to coach the team, refine the structure, and build towards the point where marketing operates independently without me.
Why
I've built businesses, run agencies, and worked as Fractional CMO across SaaS, ecommerce, and B2B.
I don't just advise. I've been a founder. I know what it's like to have skin in the game.
I'm direct. I focus on commercial outcomes. And I stay until the job is done. If you want a senior marketing leader who thinks like an owner and operates like an executive, we should talk.
If your business has reached the point where marketing needs to be led, not just done - we should talk.
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Ready to build a marketing team that actually works?
A 30-minute strategy conversation about your current team, where the gaps are,
and what the right structure looks like for your stage of growth.
