Latest insights

Strategic marketing thinking, frameworks, and practical advice for founders, CEOs and those building ambitious businesses.

Dark purple analytics dashboard with the headline “The Marketing Metrics That Actually Matter” and line charts.
By Charles McNeill Love June 4, 2026
Learn which marketing metrics drive growth and which waste time. Focus on actionable insights for your business today!
Urmo graphic with blurred ChatGPT-style background and text: “Your Customers Are Asking AI About You. Here Is What It Says.”
By Charles McNeill Love May 29, 2026
Your buyers now ask ChatGPT, Gemini and Google AI Overviews about your market before they ever reach your website. Here is what AI search means for your business and how to stay visible.
Purple-blue promo slide with urcmo logo and headline: “Why the Businesses Growing Fastest Right Now Are Not Doing Anything New”
By Charles McNeill Love May 8, 2026
The businesses winning right now are not chasing the latest trend. They are doing the basics better than everyone else. Here is what that actually looks like.
New York  street scene with text: “What I Would Do in the First 90 Days as Your CMO” and Urcmo logo
By Charles McNeill Love May 1, 2026
No waffle, no 30-day listening tours. Here is exactly what I focus on in the first 90 days as a Fractional CMO and why the order matters.
Urcmo marketing webpage hero in purple-green gradient with headline “Why One Joined-Up Marketing System Beats Five Separate Tools”
By Charles McNeill Love April 17, 2026
Scattered tools create scattered results. Here is why a single connected marketing system changes everything, and what to look for when choosing one.
A person stands before a large, colorful display featuring the text
By Charles McNeill Love April 3, 2026
Most marketing advice tells you what you want to hear. Here are five things that are actually true, even if they are uncomfortable.
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