About Charlie McNeill Love

I'm a Fractional CMO who works with ambitious companies at a growth inflection point. I embed in your leadership team, build the marketing strategy, put the right systems in place, and make sure it all delivers commercial results.


I've spent over a decade in marketing - building brands, launching products, scaling companies, and fixing what wasn't working. I've been a founder, an agency owner, and a Fractional CMO. That combination means I don't just advise from the sidelines. I know what it's like to have skin in the game.

Why work with me

Most consultants hand you a strategy and disappear. I stick around until you're winning.


I don't do "brand awareness" campaigns or "relationship building" - I build marketing machines that convert prospects into revenue. I replace your scattered tools with unified systems that actually work together.


No theory. No fluff. Just results.

How I got here

I started my career working with brands like the BBC, Four Seasons, and Grey Goose. That foundation shaped how I think about marketing strategy and set the standards I still work to today.

From there I built LVE THT, a creative and marketing agency, and founded Afoofa, a business systems platform. Building those businesses taught me things you can't learn from the outside.

I currently work as Fractional CMO for several companies across different industries, leading marketing strategy through growth stages from early scaling to Series A.

What it's like to work with me

I'm direct. I'll tell you what's working, what isn't, and what needs to change. Every recommendation is tied to a proactive outcome.


I work on a retained basis, embedded in your leadership team. How that looks varies depending on what the business needs. We figure out the right structure together.


The companies I work best with are the ones where the founder knows they need marketing leadership but aren't ready for a full-time CMO. They want someone senior, commercial, and hands-on.

I have been so impressed by what Charlie has done for our business. With an incredibly sharp intuition when it comes to branding, he created a really stylish theme, a website that we loved and with an incredibly powerful tool behind it to boot. Afoofa has saved us so much time and energy, allowing us to focus on the quality of the product we deliver, not on how we find clients to do business with.


Connor Maxwell - Co-Founder,

Speech Hub

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