Fractional CMO

for ambitious companies. 

Senior marketing leadership without the full-time hire. Embedded in your team. Accountable for results.

The strategic thinking of a full-time CMO without the full-time cost. I build the strategy, put the systems in place, structure your team, and drive commercial growth.

Book a Strategy Conversation

10+ years in marketing. Agency founder. Fractional CMO.

10+ Years in

Marketing

Business & Agency Founder

Fractional

CMO

SaaS, B2B & Ecommerce

What is a Fractional CMO?

A Fractional CMO is a senior marketing leader who works with your business on a part-time or retained basis. Unlike a consultant who advises from the outside, a Fractional CMO sits within your leadership team, makes decisions, owns outcomes, and drives execution.


It's the model that makes sense for companies doing £1m to £20m revenue. You need strategic marketing leadership, but you don't need or can't justify a full-time CMO at £150k+. A Fractional CMO gives you that experience and accountability at a fraction of the cost.

Is a Fractional CMO right for your business?.

This model works best for companies at a growth inflection point. You might recognise some of these situations:

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Your marketing is busy but not strategic.  There's activity but no clear direction or measurable impact on revenue.

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You've outgrown DIY marketing. The founder has been running marketing and it's no longer sustainable.

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Agencies aren't delivering. You're spending money on agencies but nobody is joining the dots or owning the overall strategy.

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You need to build a marketing team. But you don't know who to hire first, how to structure it, or how to manage them.

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You're preparing for a funding round. Investors want to see a credible marketing function and a clear growth plan.

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You're entering new markets. You need someone who can build a go-to-market strategy and execute it.

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What you get

When I work with a company as their Fractional CMO, I take full ownership of the marketing function. That typically includes:




The scope depends on what the business needs. Some companies need all of this. Others need focus on one or two areas. We figure that out together.


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Marketing Strategy

& Growth Planning

Market positioning, demand generation, channel strategy, and a commercial growth plan tied to your business objectives.

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Systems & Marketing Operations

CRM architecture, marketing automation, tech stack decisions, and the infrastructure that lets your marketing scale.

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Team Building & Structure

Hiring the right people, defining roles, managing agencies, and building a team that operates independently.

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Brand & Positioning

Clarifying your market position, sharpening your messaging, and building a brand that resonates with the right buyers.

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Digital

Performance

Channel optimisation, conversion strategy, and reporting that connects marketing activity to revenue.

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Revenue Intelligence & Reporting

Clear dashboards, meaningful KPIs, and the insight to know what's working and where to invest next.

How the engagement works

01

Strategy Conversation

A 30-minute call to understand your business, your marketing challenges, and whether the Fractional CMO model is the right fit.

02

Discovery

& Audit

I spend time understanding your current marketing function, performance, team, systems, and market position. This gives us a clear picture of where the gaps and opportunities are.

03

Strategy and Roadmap.

I build a marketing strategy and 90-day roadmap with clear priorities, milestones, and commercial targets.

04

Execution and Leadership.

I embed in your team and lead the implementation. I'm in your Slack, on your calls, and across your numbers. This isn't advisory. It's leadership.

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05

Optimise and Scale

I don't disappear once the strategy is live. I stay embedded in your business, tracking performance, cutting what isn't working, and scaling what is. Continuous marketing leadership for as long as you need it.

Why

The word

I've built businesses, run agencies, and worked as Fractional CMO across SaaS, ecommerce, and B2B.

I don't just advise. I've been a founder. I know what it's like to have skin in the game.

I'm direct. I focus on commercial outcomes. And I stay until the job is done. If you want a senior marketing leader who thinks like an owner and operates like an executive, we should talk.

Companies that have found product-market fit and need marketing leadership to accelerate growth
Post-seed and Series A businesses building their marketing function for the first time.
Brands scaling beyond founder-led marketing and ready for a strategic approach
Software companies that need go-to-market strategy and demand generation
Established companies entering new markets, launching new products, or going through a rebrand

If your business has reached the point where marketing needs to be led, not just done  - we should talk.

Book a Strategy Conversation
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Strategic marketing insights.

- Direct to your inbox.

Frameworks, thinking, and practical advice for marketing leaders.

Ready to talk about what marketing leadership could look like for your business?

A 30-minute strategy conversation. We'll discuss your current marketing challenges, explore whether the Fractional CMO model is the right fit, and outline what the first 90 days could look like. No pitch. No obligation. Just a direct conversation.

Book a Strategy Conversation

FAQs

Frequently Asked Questions About Fractional CMOs

  • What is a fractional CMO?

    A fractional CMO is a senior marketing leader who works with a company part time rather than as a full time executive. The role is to set strategy, build the right marketing systems and structure the team so marketing actually drives commercial growth.

  • When should a company hire a fractional CMO?

    Usually when the business is growing but marketing feels chaotic. Lots of activity, but no clear strategy, no real connection to revenue and nobody senior enough leading it. That is typically the point where a fractional CMO becomes valuable.

  • What does a fractional CMO actually do?

    A fractional CMO sets marketing strategy, aligns marketing with commercial goals, builds marketing systems and helps structure or lead the marketing team. The role focuses on leadership and direction rather than day to day campaign execution.

  • How is a fractional CMO different from a marketing consultant?

    Consultants usually give advice or run specific projects. A fractional CMO becomes part of the leadership structure of the business. The responsibility is not just advice but direction, accountability and long term marketing performance.

  • How long does a fractional CMO engagement usually last?

    The cost varies depending on the scope and level of involvement. Most fractional CMO engagements range from a few days per month to several days per week depending on the needs of the business.

  • Do fractional CMOs work with existing marketing teams?

    The length of an engagement can vary depending on the needs of the business. Some companies bring in a fractional CMO for several months to establish strategy, systems and team structure, while others retain ongoing support for years as a long term marketing leader. The structure is flexible and designed to match the stage and ambitions of the company.

  • What type of companies work with a fractional CMO?

    Typically scaleups, SaaS companies, ecommerce brands and B2B businesses that have product market fit but need stronger marketing leadership to grow.

  • What results should a company expect?

    Clarity first. A clear strategy, a marketing function that connects to revenue, the right systems in place and a team that knows exactly what it should be doing.

  • Is a fractional CMO suitable for startups?

    For early stage startups it can be a very efficient way to access senior marketing experience without committing to a full time executive hire too early.

  • How much does a fractional CMO cost?

    The cost varies depending on the level of involvement. Some companies need a few days of leadership per month while others need more embedded support. The model is designed to give businesses access to senior marketing leadership without the cost of hiring a full time CMO.

  • How do we get started?

    The first step is usually a short strategy conversation to understand the business, where marketing currently stands and whether fractional CMO support actually makes sense.